Pasadena

Pasadena

Pasadena has this wonderful ability to make you feel like you’ve stepped into a different era while offering absolutely everything modern life demands. Known worldwide for the Rose Parade and Rose Bowl, this Crown City of the Valley offers so much more than its New Year’s Day fame suggests. We’re talking serious cultural sophistication mixed with genuine California charm.

Old Pasadena pulses with life—restored historic buildings now house cutting-edge restaurants, rooftop bars, independent bookstores, and galleries that showcase emerging artists alongside established names. Colorado Boulevard flows through the heart of the city, lined with shops, theaters, and dining options that range from food hall casual to Michelin-worthy. The Norton Simon Museum, Huntington Library, and Gamble House represent just a fraction of the cultural treasures packed into this relatively compact city.

The neighborhoods here are absolutely gorgeous. Historic Craftsman homes with unreal architectural details, Spanish Colonial Revival estates with period-perfect tile work, and modern gems that prove contemporary design can honor tradition—Pasadena’s residential areas are a real estate lover’s dream. South Pasadena, San Marino, and La Cañada Flintridge border the city, creating an extended community of excellence.

Families are drawn to the exceptional schools (both public and private), while young professionals appreciate the Metro Gold Line connection to Downtown LA and the thriving local job market centered around NASA’s Jet Propulsion Laboratory and numerous tech companies. The city also hosts incredible events year-round, from the Pasadena Chalk Festival to ArtNight Pasadena, creating constant opportunities to connect with neighbors and celebrate creativity.

Demographics

• Population: Approximately 138,000 residents
• Median household income: $83,000
• Median home value: $995,000
• Average age: 39 years
• Diversity: 38% White, 33% Latino, 17% Asian, 12% other
• Education: 51% hold bachelor’s degrees or higher
• Owner-occupied homes: 45%

Fun To Know

Pasadena is where the first-ever Tournament of Roses Parade took place in 1890, making it older than the Rose Bowl game itself by 12 years! The parade was originally created to showcase California’s mild winter weather to jealous East Coast residents freezing in January. Mission accomplished—it’s now watched by millions worldwide!

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